At the forefront of the mobile gaming and app development industry, Voodoo has crafted a winning strategy built upon two fundamental pillars: (i) the design or co-design of mobile apps and (ii) the ownership and development of growth tools that enable those mobile apps to scale. Behind this second goal, we find our Product and Growth teams: the key players of today's article, in which we’ll explore one of their most important projects for 2023.

Be it hybrid, mid-core, niche games, or social apps, the Growth team’s main aim has always been to support our mobile games and apps in scaling. To this end, they have developed powerful tools for Voodoo’s hyper-casual business, allowing highly-efficient app and campaign management, optimized bidding, and high-volume creative shipping. However, these tools are currently only used within Voodoo's core business. 

Following its long-term strategy, Voodoo Growth team now aims to create a Voodoo Growth Platform that leverages these existing tools that helped to scale the business in 2019-2020. This advanced tool will make sure all the needs of the teams are covered:

• Understanding user value thanks to BI and modeling.

• Improve creative optimization: Improved design & creative management, to increase performance and drive production.

• Easy access to performance data: Adaptable dashboard to understand growth, monetization, and product performance.

• Team efficiency: Centralize and simplify operators’ actions. Using one platform to launch and scale an app easily, without switching between different tools.

Furthermore, the target audience ranges from studios developing various types of games (Casual, Midcore, Niche, Hybrid, and Hyper Casual) to creators of consumer apps seeking a convenient growth management tool. 

At the end of Q2 2023 our Growth Product team delivered the first MVP (minimum viable product). So, if you want real ownership and to take part in this exciting project, there’s still time to get on board! Four teams of 4-5 developers, from junior to senior profiles, are working on this platform. To ensure it serves its purpose perfectly it’ll be, first of all, tested by Voodoo, having a real impact on the company and its margins. If you like the sound of  this project and want to get involved, reach out to our Product Manager, Mathieu, or Head of Product, Alejandro.

Want to be part of the project? Join our Engineering & Data team as a Data Scientist to work on it together with the Growth Product team.

We also have other open positions within the Growth team, have a look at them here.